os2_courier

=Using Pinterest - Joel Price=

http://bit.ly/jfwpwhuc12
 * Slides:**

Pinterest is a virtual pinboard that allows users to organize beautiful things visually. Think the bulletin board in your room growing up which you used to post things you liked.
 * What is Pinterest?**

Tip : You don't have to just use what Pinterest gives you for boards, you can customize the names of your boards to match what interests you.

When you click on a pin, you access the photo contained on the page as well as the text of the website. Make sure that you're pinning the most direct way to get to an article, don't link to a page that links to another page that links to the real article.


 * By the numbers:**
 * 4377% growth between 5/11-5/12 - most explosive growth of any social media company
 * Almost 12 million unique monthly visitors
 * 83% are female users - research shows that more educational decisions are made by the women in the household
 * Pinterest users spend more, buy more, and conduct more transactions


 * How can you use Pinterest to build your brand:**
 * Pin the history of your school
 * Pin colleges that the graduating seniors are attending
 * Meet our staff
 * If a boarding school - see the surrounding town
 * Notable alumni
 * Fun stuff for kids
 * Study abroad
 * School store items
 * Book recommendations
 * Event pictures
 * Classroom pictures
 * Reunions
 * What can you "cook" with food from the cafeteria
 * Alumni/ae, faculty, parent, student creations (businesses, achievements, etc.)
 * Pride boards to track pictures/videos that exist outside of your website
 * Scavenger hunt
 * School tour
 * Interdisciplinary topic board
 * Study abroad programs


 * Why use Pinterest?**
 * Increases SEO
 * Increases buzz around your school


 * Tips:**
 * Don't limit yourself just to people in your school - create boards that are going to be interesting to people outside of your school.
 * Use Google Analytics to see who is accessing your site from Pinterest (and other social media outlets)
 * You can make boards that other people can contribute to
 * Become a resource for families
 * Track your Pinterest activity (Pinerly)
 * Spend time "plorking" - play, learn, work


 * Good examples:**
 * Sewickley Academy
 * Stratford Schools

E-mail: jfwp@jfwp.com Twitter: @jfwp
 * Contact**: