os4_parliament

Digital Communications - dividing duties -  Bonni - Pace Academy Ruth - Consultant - RSH Communications Kara - The York School S chuyler - Eagle brook School Kristin - The Pegasus School Grace - The Bay School of San Francisco Zach - WH Christine - WH on message Megan - The Alexander School Las Vegas Phillip - Chesire Academy Katie - Marin Academy
 * Bonni Bigler

summary - use volunteers, use parents, use college students to cover some duties, student groups can cover some things like video. production calendar (3 yrs out) comms plan (3-5 yrs) show me the money - figure out how much time is spent on projects and how much it would cost to outsource the projects vs how much is being spent.

Grace - The Bay School of SF Comms office produciton schedule for development, admissions, IT, academics (hand off b/c it's internal) Manage projects in Excel - shows how much time is spent on each project

Katie-Marin Academy digital media position - social media, photography, video (part-time), project manages video projects Communications Associate - WH duties Director of Communications - graphic design background, outsourcing video editing, Pace has a similar allocation of duties as Marin

Ruth - RHS Communications Dir of marketing and comms, asst director, graphic design outsourcing graphic design is more expensive then having one person in-house so they got a Graphic Design position funding came from Parent Organization for position

Kara - this job is never going to get smaller, it's only going to get bigger Grace - graphic design manual - gives templates for parent orgs to use to get their projects done

Phillip - development officer put in charge of coordinated volunteers and then reports to communications to get projects done make one point of contact for parent organizations - project needs to be coordinated then brought to the school for "getting done"

separate comms office is good b/c it gives you authority to execute/maintain consistent branding

internal flyers and pieces - let em go as they are external flyers and pieces have to come through comms office for approval

contribute your styleguides or links to your styleguides on the wiki.

How to off-load athletic updates: - coaches are responsible for updating - email coaches and ask for an update - send mass email to everyone with what you have/what you need

lynda.com - online tutorials

schedule time for training, for analytics

professional development: photoshop is worth the time/money because graphic design and video does not necessarily require you to be there to capture a moment

student run video production - class or student group partner with local colleges to get photography and video covered by semi-pro professionals

visual communications director

Grace has a long-term comms plan and a does them yearly but depends on the organization