os3_northstar


 * How to so many different news channels fresh and not redundant
 * Eliz Cogar

While we used to have our portal or news pg to keep current with news, we now have social media in the mix. Do you run the same stories on all channels? Segment?

Basically, we all agreed that this is a big challenge. We talked about various voices we use in the different venues, what qualifies as eligible for which venue, how we get it done. One person mentioned a content calendar which I thought sounded like a good idea...kind of a matrix for dates, assignments for story and photos, different news outlets. We also talked about pushpages, the frequency of, etc. Blake managed to scare us by stating that Facebook is trending the same way the (failed) My Space did and that we should be moving into Google+ big time. I have resolved not to be cutting edge on that point.

Thanks to all who came and shared....please feel free to add to this post!